Northern Michigan is a great place to live and be in business. And just like businesses everywhere – whether in the big city or our charming “up north” landscape – technology is integrated into small business like never before.
That’s where we come in.
Let's start by talking about your small business.
My guess is when it comes to your company you know about every different piece. You’re the expert in planning and execution, at making sure your company keeps its promises, at taking care of your customers, staff, and vendors.
Likely if any of your team needed to take a long time away from the business, you could do their job in the interim.
You know the place, how to get and keep customers, and how to get through the tough times.
And that leads us to…the technology: It’s the one thing about your small business that you couldn’t do on your own if you had to.
Like the corporate taxes, or legal advice, you need a pro to help.
But there’s a difference, and it’s a big one: technology is intertwined into the everyday workflow and processes for your team. That’s not the case for the CPA.
Tech Like Air
The gold standard for any tech system is that it is just ‘there’. No one thinks about it, no one fights with it, they just use it to get the job done: keep the customers happy, drive profits to share with the team, and keep the company strong.
Kind of like air, it’s just there, giving your company strength and resources. ‘Tech like Air’ means set the system up right first – we call it Design, Protect & Optimize – and the benefits will follow.
You can’t do your best with bad air.
The Promises We Make
As a small business owner, you’ve got promises to keep. To your customers and clients, sure; but also to your staff, key vendors, and financial backers. The tech system is a key tool in helping your team to keep those promises.