Ask any marketing expert and they’ll all agree, having the right digital marketing strategies is key for moving your business to the next level. But ask any small business owner and they’ll tell you- reaching that audience is not as easy as throwing up a couple of posts on Facebook. To truly excel at digital marketing, you need a game plan. These 5 simple strategies will help solidify your company’s digital footprint and keep consumers interested in your business.
Define your audience as precisely as possible
. It’s not enough to say your target is, hikers who live in the area. That’s way too broad, and anything you market will come off as a stab in the dark. Take that audience one step further, and then further from that; for example hikers in the area in need of waterproof footwear. Then further: hikers in the area who need waterproof, all-terrain footwear. Bingo! Work on marketing to a niche audience, and you have a better chance of the right customer taking notice of your marketing.
Utilize the art of the medium
. Once upon a time, a catchy magazine or radio ad was just the thing to get people knocking on your door. Now, with the ubiquity of social media in so many facets of our lives, it helps to have digital strategies that creatively get your message across. Think memes, YouTube “viral” videos, Facebook groups, infographics. Great, organic digital marketing content that can be shared by users with just one click of the mouse, or tap of the finger. Does your content stack up?
This is the golden goose of digital marketing: getting eyeballs on your content. Along with your social media strategy, it’s smart to utilize your mailing list, website, and even print or radio ads that further drive consumers to your digital ads and content.
Evaluate your channels
There are dozens (or more!) types of social media these days, ranging from Facebook all the way down to local-based apps. To attempt to master all of them is a recipe for disaster. Instead, look at the message your marketing is trying to convey, and then see which social media channels that particular message pairs best with. Focus your energies on one or two channels only, and become experts in that channel’s algorithms and own distinctive language.
Provide value at every turn
If your social media strategy is simply to announce your most recent coupon or trumpet your own business, you’re risking consumers turning a blind eye whenever they see your logo. Instead, find ways to give value. Don’t just write about your own business triumphs in your newsletter; share the successes and great ideas of your competition, or a helpful article you found online. Engage with your customers around the holidays on social media. Write a Q&A for an online business magazine. It keeps your business at the forefront and ups your digital “authenticity”. Give, give, sell, and then give more.